Case Study

Nicholls Boreholes Now Answers 100% of Calls. The AI Books Every Job Automatically.

A water pump servicing company that was losing jobs to missed calls. Umera built an AI voice agent that answers every call, qualifies the request, and books the appointment. All in under 5 seconds.

Industry Water Pump Servicing
Product AI Voice Agent
Hours Saved 36+ per month
Missed Bookings Zero
100% Calls answered
36+ Hours saved per month
<5s Average pickup time
0 Missed bookings

Nicholls Boreholes

Nicholls Boreholes is a water pump servicing company handling installation, maintenance, and emergency repairs for residential and commercial clients across the UK. Their business runs on inbound calls. When a pump fails, the customer picks up the phone. If nobody answers, that customer calls the next company on the list.

The team needed a way to answer every call, qualify the request, check engineer availability, and book the appointment. Without adding headcount. Without missing another job.

Missed calls were costing real revenue.

40% of Calls Missed

During busy periods, calls went to voicemail. Most callers never left a message. They called a competitor instead. Every missed call was a lost job worth hundreds of pounds.

2+ Hours of Daily Scheduling

Every booking was manual. Check the calendar. Call the engineer. Confirm the slot. Email the customer. The same process repeated dozens of times a week.

Jobs Falling Through the Cracks

Verbal confirmations were forgotten. Handwritten notes got lost. Jobs that were "booked" never made it into the system. Customers waited for engineers who never arrived.

No Follow Up System

After a call, there was no automated confirmation. No reminder before the visit. No way to track whether the customer had been contacted. Everything depended on someone remembering.

An AI voice agent connected to the entire workflow.

Umera built a bespoke AI voice agent that answers every inbound call. The agent qualifies the customer's request, checks engineer availability in real time, books the appointment, and logs everything to the CRM. The customer gets an email confirmation. The engineer gets a calendar invite. Nobody in the office lifts a finger.

The system connects four platforms into one automated workflow.

AI Voice Agent answers calls in under 5 seconds. Qualifies the request, captures customer details, and determines the job type.
Monday.com CRM receives every job automatically. Full customer details, job type, and appointment time logged without manual entry.
TeamUp Calendar syncs engineer availability in real time. The agent checks open slots and books directly. No double bookings. No back and forth.
Gmail sends confirmation emails to the customer and the engineer automatically. Reminders follow before each visit.

Every call answered. Every job booked. Zero missed.

The numbers speak for themselves. Nicholls Boreholes went from losing jobs every week to running a fully automated intake process that never takes a day off.

Metric Before Umera After Umera
Call answer rate ~60% 100%
Scheduling time 2+ hours per day (manual) Automated in seconds
Missed bookings Regular occurrences Zero
Admin hours saved N/A 36+ hours per month
Response time Varies (sometimes hours) Under 5 seconds

Three steps. Every call handled end to end.

01

Call Comes In

The AI voice agent answers in under 5 seconds. It greets the caller by name if they are a returning customer, qualifies the request, and captures all relevant details.

02

AI Qualifies and Books

The agent checks engineer availability in TeamUp, finds the next open slot, and books the appointment. No hold music. No callbacks. The customer gets a confirmed time before they hang up.

03

CRM + Calendar Updated

Monday.com gets a new job entry with full details. TeamUp gets the booking. Gmail sends confirmation to the customer and the engineer. Everything is logged, synced, and tracked.

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